What's the deal with the logo?

The Bookplate logo is an abstract depiction of a single room in the Library of Babel. The Library, a fictional setting described in the Jorge Luis Borges’ short story of the same name, serves as a thought experiment on the nature of infinity and language.

The universe (which others call the Library) is composed of an indefinite, perhaps infinite number of hexagonal galleries. — Jorge Luis Borges, “The Library of Babel”

In these galleries, books line the walls. Each book containing 410 pages; each page a random set of letters. Due to the Library’s size, every combination of letters can be found somewhere. Every book that’s ever been written, every book that will ever exist, and every draft of every book in every language exists within the Library. Unfortunately, every other combination of letters also exists. The result is nearly useless: for every book, there exists 38 million versions with single-letter typos, 92 thousand versions where the last page is wrong, and so on and so forth — and that’s if you are lucky enough to stumble onto a book written in a language you can read, or any language for that matter.

Bookplate certainly intends to by more useful than that. In a world that increasingly feels like the infinite tessellation of information and noise described by Borges, we hope to provide some sense of navigation. Like the Library of Babel, your next favorite book already exists — it’s just a matter of finding it.

Also, hexagons are fun.